150+ Years of Dental Material Expertise.

Reliable solutions for restorative, infection prevention, preventive and operative needs.

Performance and Price That Will Make You Smile.

Genie® impression material is chemically engineered to produce remarkably detailed and precise impressions every time you use it.

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You Spoke.
We Listened.

We heard dentists preferred our original open delivery system—so we’re bringing it back with the same impression material you know and love.

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Dependable Quality. Proven Science.

Since our early days serving a small community of dental professionals in New York City, we’ve always put customers first. This commitment made Sultan one of North America’s leading providers of dental materials, oral therapeutics, infection control products and preventives. Today, distribution partners and dental practitioners count on us for proven, high-quality products, excellent customer service and great value.

Restorative

Reliable solutions for impressions and provisionals to meet the day-to-day needs of dental practices.

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Preventive

Browse our parent company Dentsply Sirona’s full lineup.

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Infection Prevention

Browse our parent company Dentsply Sirona’s full lineup.

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General Supplies

Effective cleaning products for your operatory.

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Explore Our Best-Selling Solutions

The products dentists reach for—for efficient workflows and improved outcomes

Genie^® VPS Impression Materials

Genie^® has stood the test of time as a reliable impression material with strong value. And it’s still the brand dentists choose—for detailed, precise results that save time and money. No matter the technique, you’ll get performance and price that will make you smile.

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Genie^® Bite Registration Material

Genie® Bite helps dentists achieve accurate bite registration—thanks to a light, fluffy consistency that stays put without slumping. Plus, it captures and keeps great detail without compressing or flexing during model mounting.

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Silgimix^® Alginate Replacement Impression Materials

Silgimix^® is an alginate replacement impression material that combines the low cost of an alginate with the detail and versatility of a VPS.

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Hear What Genie^® Users Have to Say

Genie^® material has proven its worth to clinicians through its high performance and customer satisfaction—all at a great value. But don’t take our word for it.

What are the top benefits of using Genie^®?

86% of our survey respondents said they love Genie’s® reliability. Meanwhile, 75% of users say price is a top benefit.

Source: Internal survey of Genie^® users, Survey Monkey, 2024.
Data can be requested to [email protected].

How long ago did you first use/purchase Genie^® Ultrahydrophilic Impression Material

56.7% of Genie® users are loyal to the brand—for 10 years or more!

Source: Internal survey of Genie^® users, Survey Monkey, 2024.
Data can be requested to [email protected].

Thinking of all the procedures you perform in your practice, what share of your impressions do you perform using traditional methods?

52% of total impressions in US are still traditional

Source: The Key Group, Dental Omnibus, Nov 2024.
Data can be requested to [email protected].

54% of impressions taken by Ios owners are still traditional

Source: Exevia, Dental Omnibus, Nov 2023.
Data can be requested to [email protected].

150+ Years of Dental Material Expertise.

Performance and Price That Will Make You Smile.

You Spoke. We Listened.

Dependable Quality. Proven Science.

Explore Our Best-Selling Solutions

Genie® VPS Impression Materials

Genie® Bite Registration Material

Silgimix® Alginate Replacement Impression Materials

Hear What Genie® Users Have to Say

You Spoke.
We Listened.

Genie^® VPS Impression Materials

Genie^® Bite Registration Material

Silgimix^® Alginate Replacement Impression Materials

Hear What Genie^® Users Have to Say